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Digital Marketing Analytics: From Theory to Application
This book begins with an Introduction to Digital Marketing, covering its benefits, key channels (SEO, social media, email) and tools. It then explores CRM, Affiliate Marketing and Paid Ads Optimization, detailing strategies for targeting, bidding and analytics. Social Media Marketing and SEO Optimization are also covered, emphasizing best practices, tools and common pitfalls.
Later chapters discuss Web and Website Analytics, Email and Mobile Marketing, Product Marketing on platforms like Facebook and Google Ads. Budgeting, Planning and Neuro-Marketing provides insights into financial and psychological strategies. Finally, Modern Trends like AI, AR/VR, and blockchain highlight emerging innovations in digital marketing.
This condensed overview balances foundational knowledge with advanced strategies and future trends.
Description
This book begins with an Introduction to Digital Marketing, covering its benefits, key channels (SEO, social media, email) and tools. It then explores CRM, Affiliate Marketing and Paid Ads Optimization, detailing strategies for targeting, bidding and analytics. Social Media Marketing and SEO Optimization are also covered, emphasizing best practices, tools and common pitfalls.
Later chapters discuss Web and Website Analytics, Email and Mobile Marketing, Product Marketing on platforms like Facebook and Google Ads. Budgeting, Planning and Neuro-Marketing provides insights into financial and psychological strategies. Finally, Modern Trends like AI, AR/VR, and blockchain highlight emerging innovations in digital marketing.
This condensed overview balances foundational knowledge with advanced strategies and future trends.
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